Finding a way to reach a larger audience is something most business owners are passionate about. There are a number of methods you can use to reach consumers. While it is important to have an online presence for your business, you need to avoid looking past the power of television. Most businesses spend roughly 10 percent of their annual gross revenue on advertising and marketing.
When creating your marketing budget for the year, you need to think about investing in a television commercial. Hiring professionals to shoot and edit this commercial is essential when trying to produce a high-quality product. The following are some of the things you need to focus on when trying to create an engaging and memorable television commercial.
The First Three Seconds of Your Commercial Are Important
Modern consumers have a very short attention span. This is why you need to focus on instantly grabbing attention within the first few seconds of your commercial. If the first couple of seconds are boring or unengaging, it will lead to people turning the channel in a hurry. One of the first things a professional will do when hired to create a commercial is to draft a script.
Having a few ideas of what you want to cover in the commercial is important. Presenting these ideas to the company you have hired can make the script development process much easier. Keeping the message of the commercial clear and concise will help you attract more viewers.
Know Who You are Targeting With the Commercial
Some business owners think they can cast a wide net with their commercial message and attract new customers. In reality, failing to cater to a particular demographic can lead to your commercial being ineffective. This is why knowing who your audience is and what type of language they respond to is important.
For instance, if your audience is mostly older individuals, then you need to make sure the language in your commercial is not filled with confusing industry jargon or modern slang. By honing in on who your audience is, you can tailor the message in a commercial to fit their needs and appeal to their sensibilities.
Product Placement is Imperative
The main goal you should have when investing in a television commercial is increasing sales. Since you only have a short time to get your message across in the commercial, you need to consider using product placement.
Putting various products that you carry in the background of the commercial can help you get watchers interested in what you have to offer. An experienced professional will be able to help you arrange these items in an appealing way. By placing these items in the background, you can avoid overwhelming the viewer with too much information about your company and the products you offer.
DIY Television Commercials Can Be Disastrous
Trying to handle the television commercial creation process alone is a recipe for disaster. Contact the professionals at Vivian to find out more about the video production services we offer.