Getting Your Commercial Done Right

Where do you go when you need high-quality video work done for advertising purposes?

A short video is the name of the game now – it pops up not only on TV but on abundant streaming platforms, from YouTube to Hulu to Netflix and beyond.

So businesses are flocking toward video assets as a way to increase their visibility, but many are worried about the cost.

The best-kept secret in the industry is that good planning can take a lot of cost out of the equation. Companies that have a specific budget can often make common-sense decisions that allow them to get their video done on a budget, and on time.

At Vivian Studio we can provide you with transparent planning that will help you to develop your advertising commercials on budget.

Production Logistics

A major part of the cost of a video is deploying the right resources. At Vivian Studio, we have office space to rent, and vehicles, as well as furniture like tables and chairs and camera equipment. In short, we have everything, and we can deploy all of it to serve your project without adding a lot of cost.

Post-production

Post-production is the stage where companies go back in and edit the video that has been shot. We keep a lid on post-production costs to make sure that you don't end up paying too much for your finished project. That means tracking the project closely, and again, collaborating with clients to make good decisions. In a consulting role, we keep the video process open and clear the whole way through.

Customized Business Planning

We know that each project is different and that every firm needs different support.

We’ll talk to you about the nuts and bolts of your project at the beginning of the process, to understand what services are needed and how to best put together a comprehensive plan. Rather than having to work with dozens of companies to arrange the shoot, you'll have direct access to a dedicated partner, and a much easier path toward enjoying your finished video and posting it on your favorite platforms.

To be effective, the video has to be done the right way. We take pride in approaching these projects with a practical eye and planning with our customers upfront so that they don't get any unpleasant surprises later on. Take a look at our site for more on how we support great video projects, and feel free to reach out with any questions, to get started on your way to great branded video.

The Benefits of an All in One Production, Supplies, Rentals, and Office Company

Regardless of your production needs, having a solution that offers it all can simplify your project significantly. With the all-in-one production company, you can feel confident your team will have access to cutting edge tools and resources to ensure you can outshine the competition.

However, if you aren’t convinced than this all-in-one solution is right for you, keep reading to learn some of the specific benefits offered by going this route here.

Cost Savings

One of the biggest benefits offered by an all-in-one production company is that you get everything you need for a low, predictable cost. Finding a company that provides you with the production facility, supplies and equipment, rentals, and office space allows you to minimize having to engage in separate contracts for service from multiple service providers.

In the long run, this can result in hundreds of dollars in savings – or more – depending on what your project requires. For a small business or someone with limited funds for their production endeavor, this is extremely beneficial.

Faster Production Process

Speed matters. If you take too long creating your video or completing your project, the information, message, or resources you plan to provide may no longer be relevant.

By using an all-in-one video production company, you can make your way through the production process quickly, without issues, from the pre-production planning stage to adding the post-production finishing touches. This allows you to make it out ahead of the competition and secure yourself as the industry leader.

Teamwork and Creativity

By investing in a full service company, you have the ability to harness the creativity and teamwork of your team because you don’t have to have people trying to figure out the next step of the process or finding a new venue or office space for handling the work that needs to be done. Instead, your team, along with the team of the company you have decided to use, will work as a cohesive unit, ensuring your vision is followed for the project each step of the way.

You never have to explain and reexplain the concept again and again to different people or vendors. This provides you with a high level of creative flexibility. By working together, your video team can develop new ways to shoot your project and ensure that everyone is on the same page, creating a seamless and successful video or project.

Finding Your Full-Service Production Partner

When it comes to a full-service production partner, finding the right one matters. Take some time to get to know the options in your local area. Evaluate your needs to find a company that can offer you the solutions you are looking for.

If you are ready to get started with your production project, contact us. We offer an array of services that will help ensure you get the desired results from your project and that it exceeds your expectations while meeting any budget constraints you have.

How to Create a Memorable and Engaging Television Commercial

Finding a way to reach a larger audience is something most business owners are passionate about. There are a number of methods you can use to reach consumers. While it is important to have an online presence for your business, you need to avoid looking past the power of television. Most businesses spend roughly 10 percent of their annual gross revenue on advertising and marketing.

When creating your marketing budget for the year, you need to think about investing in a television commercial. Hiring professionals to shoot and edit this commercial is essential when trying to produce a high-quality product. The following are some of the things you need to focus on when trying to create an engaging and memorable television commercial.

The First Three Seconds of Your Commercial Are Important

Modern consumers have a very short attention span. This is why you need to focus on instantly grabbing attention within the first few seconds of your commercial. If the first couple of seconds are boring or unengaging, it will lead to people turning the channel in a hurry. One of the first things a professional will do when hired to create a commercial is to draft a script.

Having a few ideas of what you want to cover in the commercial is important. Presenting these ideas to the company you have hired can make the script development process much easier. Keeping the message of the commercial clear and concise will help you attract more viewers.

Know Who You are Targeting With the Commercial

Some business owners think they can cast a wide net with their commercial message and attract new customers. In reality, failing to cater to a particular demographic can lead to your commercial being ineffective. This is why knowing who your audience is and what type of language they respond to is important.

For instance, if your audience is mostly older individuals, then you need to make sure the language in your commercial is not filled with confusing industry jargon or modern slang. By honing in on who your audience is, you can tailor the message in a commercial to fit their needs and appeal to their sensibilities.

Product Placement is Imperative

The main goal you should have when investing in a television commercial is increasing sales. Since you only have a short time to get your message across in the commercial, you need to consider using product placement.

Putting various products that you carry in the background of the commercial can help you get watchers interested in what you have to offer. An experienced professional will be able to help you arrange these items in an appealing way. By placing these items in the background, you can avoid overwhelming the viewer with too much information about your company and the products you offer.

DIY Television Commercials Can Be Disastrous

Trying to handle the television commercial creation process alone is a recipe for disaster. Contact the professionals at Vivian to find out more about the video production services we offer.

Local Commercials Do Not Have to Be Expensive

If you've pondered advertising your business on television, but thought it was too expensive of an option to consider, you may be pleasantly surprised when you start researching the costs. Local commercials don't necessarily have to be expensive, depending on the advertising choices that you make. These will all impact how much it costs to create and also to air your commercial, and therefore how much the advertising costs your business overall.

As you design your commercial, it's important to think about the following factors:

Airing Time

The price that you spend on local TV advertising will greatly depend on when you choose to have it aired. Primetime spots will cost more than spots during the week during the day, for example. Spots on some channels may cost more than others. The time of day, day of the week, and the number of viewers that your individual commercial is aired to will all dramatically impact how much it costs you to air on local television. This means that by making some careful choices as you plan, you can purchase a local commercial that's both affordable and effective.

Production Costs

Something else to keep in mind as you create a local television commercial is how much you want to spend on the actual production of the commercial itself. A simple advertisement will be less expensive than a more complicated one with more actors and more effects, for example. Speak to your local advertising firm to find out what they recommend about producing the actual commercial and to obtain quotes for different types of content, lengths of commercial advertising, and overall commercial creation. This will help give you a solid idea of what it may cost to advertise your business on television.

Broadcast vs Cable

The last factor to keep in mind as you plan out commercial advertising for your business is which type of television you plan to advertise on. A commercial that is targeted to broadcast television will reach viewers that do not have to have a subscription in order to see it, so you're likely to reach more viewers but they may have less to spend as households. A commercial that is created for cable television can be geared to specific demographics of people and created for homes that have more expendable income available. The choice is always up to you, but these factors should be considered as you create your commercial.

As you plan out your commercial, it's important to keep these factors in mind. This will help you to create the best possible advertising campaign for your business, at a price that's affordable. Doing this will help keep your cost and benefits balanced so that the investment pays off and is well worth it overall.

Hiring the Right Company to Produce Your Commercial in Austin

Video production outsourcing has become very common. Videography includes numerous video and video editing activities, ranging from recording moving images and setting up lighting to removing sections and producing video combinations. The video production industry has grown steadily over the years.

When hiring a reliable video production company in Austin, Texas, the following tips will help you make an informed decision.

1.      Reasonable Prices

It's a very lucrative market. That's why you can see the daily emergence of numerous new video production companies. Such companies are offering their products at ridiculously low prices to break through the noise. If you go with the cheapest option, you're probably going to spend money to have it redone by a professional.

This also applies to video production firms that are costly. Blowing your entire marketing budget on a video is not ideal. If you want to know how to hire a video production company, the key is to locate mid-range pricing companies. Make sure to ask the spokesperson of each company about hidden costs such as recording, music licensing, travel charges, etc.

2.      Understanding Your Target Audience

A business video's purpose is to achieve specific objectives. Whether you want to attract new customers or thank loyal ones–your commercial has to send the right message.

3.      Professionalism and Understanding

A video production company should know about your company and target audience to meet your requirements. While some businesses are fantastic, this does not mean they are delivering exceptional services. It's a good sign if the representative of the video editing company wants to learn a lot about your business before they jump to work.

Vivian Production Studio was founded in 2015 and boasts more than 30 years of commercial and creative experience. Vivian has experience in local, regional, national, and international commercial experience. We are a full-service production studio currently located in Austin, TX. For more information and view of our studio, please contact us at your earliest convenience.