If you've pondered advertising your business on television, but thought it was too expensive of an option to consider, you may be pleasantly surprised when you start researching the costs. Local commercials don't necessarily have to be expensive, depending on the advertising choices that you make. These will all impact how much it costs to create and also to air your commercial, and therefore how much the advertising costs your business overall.
As you design your commercial, it's important to think about the following factors:
Airing Time
The price that you spend on local TV advertising will greatly depend on when you choose to have it aired. Primetime spots will cost more than spots during the week during the day, for example. Spots on some channels may cost more than others. The time of day, day of the week, and the number of viewers that your individual commercial is aired to will all dramatically impact how much it costs you to air on local television. This means that by making some careful choices as you plan, you can purchase a local commercial that's both affordable and effective.
Production Costs
Something else to keep in mind as you create a local television commercial is how much you want to spend on the actual production of the commercial itself. A simple advertisement will be less expensive than a more complicated one with more actors and more effects, for example. Speak to your local advertising firm to find out what they recommend about producing the actual commercial and to obtain quotes for different types of content, lengths of commercial advertising, and overall commercial creation. This will help give you a solid idea of what it may cost to advertise your business on television.
Broadcast vs Cable
The last factor to keep in mind as you plan out commercial advertising for your business is which type of television you plan to advertise on. A commercial that is targeted to broadcast television will reach viewers that do not have to have a subscription in order to see it, so you're likely to reach more viewers but they may have less to spend as households. A commercial that is created for cable television can be geared to specific demographics of people and created for homes that have more expendable income available. The choice is always up to you, but these factors should be considered as you create your commercial.
As you plan out your commercial, it's important to keep these factors in mind. This will help you to create the best possible advertising campaign for your business, at a price that's affordable. Doing this will help keep your cost and benefits balanced so that the investment pays off and is well worth it overall.